Your One Stop Aso-Ebi Store

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Our Brand Story

Subtle Fabrics is a trans-generational fabrics and fashion brand, that has been in existence since 1956 and presently managed by a third generation Visionaries.

 

We operate an in-store and an e-commerce business based in Lagos, offering a Pan African products and services in Nigeria, African and globally. We specialized in the procurement, marketing and sale of high-end traditional attires. Our clothing materials are solely luxurious fabrics, which conveys a message of style, opulence and poise for our esteemed customers. We are the number one, go-to place for Aso-ebi in Africa and expanding globally.

 

We sell our products offline – through our physical store, sales agency – through our community of resellers / event managers and online – through our website, other e-commerce platforms and social media pages. We provide all sorts of high-end lace and fabrics material for our esteemed customers to use for their occasions and to adorn their style.

We also offer fashion and style advisory through our fashion blog.

 

We see fashion more as an art. Our employees are connected physically and emotionally with the trends of the time, filled with ideas, and limitless wealth of inspiration for stylish material types that suites every kind of event.

Vision

We are a global brand and Africa’s number one “go-to” place for high-end fabrics for all occasions.

Mission

At Subtle Fabrics, we provide our customers with a plethora of the right fabric type choices to choose from, irrespective of the occasion, style, cultural outlook, and taste. This is powered by warmth.

Core values

Our core values as are:

GGenuinely Customer Focused

E   Excellent Service Delivery

R   Reliable Team Spirit (partners with clients)

I        Integrity

Q   Quality Products

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